Chopard is a luxury watch and jewelrymanufacturer based in GenevaSwitzerland. Chopard dates back to 1860, when the company was founded by Louis-Ulysse Ch0pard. Chopard manufactures its own watch movements and parts in-house, rather than using movements from other manufacturers.
Chopard first introduced the Happy Diamonds line in 1975, which features diamonds floating between two sapphire crystals.
Chopard established cooperation with the Mille Miglia, an annual Italian rallye where antique and classic cars participate. This partnership has led to the development of the Mille Miglia Collection, where Chopard launches a Special Edition watch yearly.
In addition to the Happy Diamonds and Mille Miglia collections, Chopard’s other collections include the L.U.C., Happy Sport, Happy Spirit, Your Hour, Chopardissimo, and Imperiale.